Aiming to do something unique, inspiring and empowering in line with women’s day 2021, Hemas approached Roar Studios to collaborate in creating a video featuring 12 women from Hemas’s top management to give aspiring and ambitious women an insight into what it takes to be a leader and the need for more women to take on leadership roles in Sri Lanka's workforce.
Keeping in mind the context and purpose of the video, Team Roar put together a creative concept to bring to life a fun, casual, engaging yet informative video. From conceptualizing the production to setting up a curated studio space and interviewing 12 accomplished women to capture their unfiltered responses, Roar Studios produced a video highlighting the importance of female leadership in the workplace. Having a reach of over 27,000 the video was published on the Roar LK platform spreading an empowering and inspiring message.