Roar began through a simple need, a need for great stories in Sri Lanka. Back in 2014, the majority of the country's online content was news, politics, and gossip. Sri Lanka’s incredibly rich history, culture, and tradition was indelibly hidden in the lives and lands of the people. No one had yet thought to go out, find these stories and share them with the world.
This is how Roar.lk came to be. A small collective of writers, journalists, and people who just shared a love for their country, started a platform to tell the kind of stories that weren't being told. We made it a driving principle to stick to a strong code of ethics - truth, accuracy, fairness, impartiality, accountability, and humanity. It may have been a swim against the current in the beginning, but it worked - Roar.lk became the pioneers of digital storytelling in Sri Lanka. Since then, our media arm has grown in leaps and bounds. In 2016, we expanded to Bangladesh, becoming the largest new media platform in the country.
When large, well established brands began seeking us out for our storytelling expertise, we realised that there was a need for high quality, brand-centric content told with the same passion that has always been our hallmark.
In 2017, this led to the birth of Roar Studios, our fully owned content production house that makes creative and innovative storytelling accessible for global brands. Staffed by a team of experienced creatives with diverse but complementary skills, Roar Studios has developed a reputation for their expertise in storytelling, especially through documentaries and branded content where an organisation's narrative can be told eloquently. Over the years, Roar Studios has evolved to be a globally coveted content production house that has worked with 200+ brands.
Our experience building digital brands also helped us understand the issues faced by local businesses in making the most out of their investment in digital advertising. This laid the foundation for Roar Digital, which in 2020 was appointed Meta’s Authorised Sales Partner in Sri Lanka, with the aim of helping businesses, both big and small, harness Meta’s entire family of applications and tools to grow. In the short time since being appointed, Roar Digital has helped over 2,500 brands in their digital journey.
Today, our businesses span the region of South Asia, from India to Singapore. This aligns with our pursuit to become the leader in digital media, shaping the future of media in the region.