About us
Roar Global is a digital media network that helps advance digital media solutions in the APAC region.
Our work touches every aspect of the digital media ecosystem, from producing and publishing original and branded storytelling to helping brands and agencies buy media better. Through our extensive experience in serving local agencies, brands and audiences, we help ournet work of 3,000+ partners in emerging markets connect with consumers and achieve exceptional results. We own a growing portfolio of media properties, including multilingual publishing platforms and premium branded content studios, and represent some of the world’s leading media and advertising platforms.
Our mission is to build the future of media in the world’s fastest growing region, and we do this with a commitment to empowering brands with the most innovative solutions and delivering audiences with authentic, credible and impactful content.
Our story
Roar began through a simple need, a need for great stories in Sri Lanka. Back in 2014, the majority of the country's online content was news, politics, and gossip. Sri Lanka’s incredibly rich history, culture, and tradition was indelibly hidden in the lives and lands of the people. No one had yet thought to go out, find these stories and share them with the world.
This is how Roar.lk came to be. A small collective of writers, journalists, and people who just shared a love for their country, started a platform to tell the kind of stories that weren't being told. We made it a driving principle to stick to a strong code of ethics - truth, accuracy, fairness, impartiality, accountability, and humanity. It may have been a swim against the current in the beginning, but it worked - Roar.lk became the pioneers of digital storytelling in Sri Lanka.
Since then, we have grown in leaps and bounds. In (add date), we expanded to Bangladesh, becoming the largest new media platform in the country. Today, our businesses span the region of South Asia, from India to Singapore. This aligns with our pursuit to become the leader in digital media, which shapes the future of media in the region.
Since then, we have grown in leaps and bounds. In (add date), we expanded to Bangladesh, becoming the largest new media platform in the country. Today, our businesses span the region of South Asia, from India to Singapore. This aligns with our pursuit to become the leader in digital media, which shapes the future of media in the region.
When large, well established brands began seeking us out for our storytelling expertise, we realised that there was a need for high quality, brand-centric content told with the same passion that has always been our hallmark. In 2017, this led to the birth of Roar Studios, our fully owned content production house that makes creative, and innovative storytelling accessible for global brands. Staffed by a team of experienced creatives with diverse but complementary skills, Roar Studios has gone on to create highly engaging digital content that has drawn a lot of attention.
Our experience publishing content for years on Facebook also helped us understand the issues faced by local businesses in making the most out of their investment in digital advertising. This laid the foundation for Roar Digital, which in 2020 was appointed Meta’s Authorised Sales Partner in Sri Lanka, with the aim of helping businesses, both big and small, harness Meta’s entire family of applications and tools to grow.
Our Story
Roar was born out of a simple need — the need for great stories in Sri Lanka. In 2014, a small collectivist group of writers, journalists and visual storytellers created Roar Media (formerly Roar.lk) – a platform to share unheard stories of the people and places of South Asia to meet the appetite of young, urban Sri Lankans for digital news and entertainment.
Our driving principle is based on an unyielding code of ethics — truth, accuracy, fairness, impartiality, accountability, and humanity. Roar Media soon became a pioneer of digital storytelling in Sri Lanka and established itself as one of the most respected media platforms in the country. Two years later, Roar launched three new platforms in Sinhala, Tamil and Bangla to serve local language audiences the same high-quality content.
Today, Roar Media is a trusted source for coverage of current affairs, culture, business and tech and has informed and entertained millions across South Asia. Its in-house branded content studio has produced well-crafted and compelling documentaries, animations and short films, and it continues to experiment with new and innovative formats of storytelling for its audiences on social media.
Our experience building digital brands helped us understand the issues faced by local businesses when using digital tools and platforms for growth. This inspired our next ventures: Roar AdX and 3P Media. As exclusive ad resellers for leading digital platforms such as Meta, LinkedIn, and Google in emerging markets, we have delivered strategic consultation, multilingual workshops, and dedicated customer support to over 2,000 clients, helping them create more effective ad campaigns and exceed their business goals.
Our mission is to level the playing field across the digital media ecosystem in the world’s fastest growing region. Today, our businesses span across the APAC, with a presence in Sri Lanka, Nepal, Bangladesh and Singapore. We are driven to lead digital transformation in these markets, amplifying unheard voices and promoting digital inclusion to empower individuals and businesses.
Roar Media is a new media platform and premium documentary storytelling studio. It produces and publishes original stories that capture the vibrancy of South Asia.
Through thoughtful and well-crafted narratives, it helps audiences gain an appreciative understanding of our region; its history, contemporary culture, and the ideas and events that are shaping its future.
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
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Roar AdX helps advertisers in the Asia-Pacific region grow their businesses online on the world’s leading digital media platforms. It connects advertisers to platforms such as Meta and LinkedIn even when they are not physically present in their countries.
Its teams of locally-staffed, certified marketing experts provide strategic consultation and training to advertisers so they are able to leverage the advertising tools and services offered by digital media platforms.
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
1.75 Million
Unique users on our website each month
3P Media is Google's Official Media Sales Representative in Sri Lanka.
It provides free support to advertisers and agencies that want to make the most of Google Ads through consultation, training, technical support, and local insights.
Our Values
At Roar Global, our values guide us through all facets, from the decisions we make, to how we work and how we relate to one another.
Cultivate
Disruption
Disruption
We have built a culture of innovation, which pushes us to do things better and to create the future of media.
Uphold
Credibility
Credibility
The truth is important to us, so we maintain trustworthiness, reliability and the highest integrity across all the work we do.
Drive
Impact
Impact
We ensure our work creates a positive impact, on our partners, on our audiences, and all the lives our work intersects with.
Be
Agile
Agile
We push ourselves to move fast and are not afraid to shake things up.
Embrace
Diversity
Diversity
We value equality and diversity in backgrounds, opinions and beliefs, and our teams and work reflect this.
Pursue
Passion
Passion
We love what we do; we are driven by our love for transforming our industry for the better, and this drives us to pursue excellence.
