Roar AdX, formerly Roar Digital, is now working with LinkedIn to help Sri Lankan organisations market themselves on the world’s topmost business- and employment-focused social media platform. Working with LinkedIn Marketing Solutions, Roar AdX will provide free localised training, knowledge and customer support for organisations that take advantage of LinkedIn Ads and other marketing tools it offers.
“We are pleased to be able to help our clients achieve their business goals through effective marketing campaigns on LinkedIn, where they will be able to reach business and industry leaders across the world,” says Mustafa Kassim, CEO of Roar Global. “Roar AdX is committed to helping Sri Lankan businesses grow and driving economic growth, and as a representative of LinkedIn, we will deliver in-depth training, strategic consultation, and educational resources to ensure our clients succeed."
Starting January 2023, Roar AdX will have a dedicated team of account managers and client support specialists who will onboard and train agencies as well as brands and organisations within the export, banking and financial services, insurance, real estate, tourism, and hospitality and leisure sectors. The team will regularly host workshops and webinars to educate clients on the best practices for advertising on LinkedIn, covering B2B and B2C marketing for high-value products, services and investments, digital PR, corporate, sustainability and investor communications, and employer branding.
To officially announce Roar AdX’s this new partnership, the Roar AdX team hosted an exclusive event on Tuesday, 28 February, for high-value clients, which included leading companies and agencies that have worked closely with us over the last two years to optimize their campaigns on the platforms we represent. They were able to hear from the Roar AdX team on what solutions they can expect and were taken through a comprehensive presentation that included key insights on LinkedIn’s user base, and the trends that are driving the most effective marketing campaigns on the platforms.
LinkedIn Ads are proven to be successful in helping organisations generate more leads, increase brand awareness, promote events, and attract the best talent. One of the key benefits of advertising on LinkedIn is targeting based on accurate data. This is the result of users who are incentivized to keep their profiles accurate and up-to-date for the purpose of networking, personal branding and job opportunities. This enables advertisers to reach a high-quality audience based on job title, seniority, company, industry and personal and professional interests, making it a great asset for both B2B and B2C marketing campaigns.
Roar AdX is the ad resales arm of Roar Global, serving as the exclusive partner of leading digital media platforms in countries across the APAC region. Since 2020, it has trained and worked with over 5,000 brands in Sri Lanka as a Meta Authorized Sales Partner (ASP). As a representative for LinkedIn, Roar AdX will continue to help Sri Lankan businesses achieve exponential growth through effective and intelligent marketing, more efficiently reaching the right digital audiences through the multiple tools and services offered by some of the most-used social media platforms.