Roar AdX elevates Sri Lankan beauty brands at Meta’s APAC Beauty Summit 2025

Roar AdX, the Meta Advertising powerhouse of Roar Global, amplified Sri Lanka’s beauty sector on the regional stage last week by hosting flagship clients Ezthara, Spa Ceylon, Janet and LuvEsence at Meta’s inaugural APAC Beauty Summit 2025 (17 April, Singapore).

The event brought together Meta’s leadership, beauty trailblazers, and the region’s most influential voices for in-depth conversations on evolving industry trends, the rising impact of next-gen creators on beauty brands, and the breakthrough technologies shaping the future of beauty in the APAC region.

Headlining the conversations were industry thought‑leaders including, Carlos Palacios - Strategic Connections Planning Lead at Meta, Ankita Agarwal – Global Business Partner at Meta, Viksita Singh Menon – General Manager, South East Asia at Paula’s Choice Skincare, Anni Tankhiwale – Director, Head of Agency Southeast Asia & Emerging Markets at Meta, Ancilla Marcelina – Creative Strategist - CreatorShop for Facebook Indonesia, Ilias Goh – Independent UGC Creator, and NadiaZain – Agency Partner at Meta.

“Continuous partnership and ongoing engagement with Meta lets us translate global trends into measurable growth for Sri Lankan brands. The Summit’s workshops and knowledge forums armed our team with fresh data, formats and creative best practices to accelerate regional expansion of the beauty segment” said Umair Wolid, Chief Marketing Officer of RoarGlobal.  

Delegates experienced Meta’s new ‘Live Shopping’ feature in real time, and enjoyed an exclusive, on‑site trial of the Ray‑Ban Meta AI Glasses, highlighting the platform’s vision for immersive, creator‑led commerce.

Throughout the summit, attendees explored key themes across sessions such as ‘Culture of Beauty’, ‘Creators ofBeauty’ and ‘Future of Beauty’ that delved into APAC’s evolving beauty trends, drifts in beauty brand storytelling, the role of creators on Reels, and emerging technologies shaping the industry's next chapter - insights Roar AdX will channel into upcoming campaigns and consultancies for its beauty portfolio.

AboutRoar AdX

Roar Adx is a fully owned subsidiary of Roar Global, a conglomerate of marketing and AI businesses, working in cohesion to enable companies to thrive in the AI-powered digital platform age.