Roar Media Unveils New Era: From Media Publisher to a Content Production Studio for the Platform Age

Roar Media
Mar 28, 2024
  • Roar Media is transitioning from a media publisher to a content production studio, offering a range of creative solutions for brands and agencies.
  • Specializing in content that is tailored for various digital platforms, Roar Media will produce a wide range of content, from short-form videos to text-based graphics and articles, at scale.
  • Roar Media’s editorial operations will cease effective March 2024. Its team will continue to be its driving force during this transition. 
  • All content that was published from 2014 to 2023 can be accessed on the Roar Media archive.
  • This transformation aligns with parent company Roar Global’s strategic vision to empower businesses to accelerate their growth on digital platforms.

Roar Media, a pioneer in digital media for South Asian audiences, celebrates a decade of excellence by entering a new era: a strategic transition from media publisher to content production studio. Having garnered recognition and multiple awards and capturing audiences across South Asia and beyond through our journalism, we are now shifting gears and offering brands and agencies a range of creative solutions. This move reflects our commitment to growth and adaptation in a rapidly changing media landscape, aligning with the strategic vision of our parent company, Roar Global. As a platform services leader, Roar Global is committed to democratizing the digital economy by empowering businesses to excel on digital platforms.

“After a decade of pioneering digital content, Roar Media is stepping into a new chapter as a content production studio to align with the strategic mission of Roar Global, which is to help businesses to adapt to the platform age. Our journey has been incredible; we have reached 200+ million worldwide, in five languages, through 30,000 pieces of content. This change is due to the evolving  challenges to the digital media publishing business such as monetization, distribution and competition from independent creators. Therefore we are shifting gears to better serve businesses through exceptional platform-specific content.”
- Mustafa Kassim, Founder/CEO of Roar Global

Starting April 2024, we will be focusing entirely towards the development of platform-specific content for brands and agencies at scale. While we will no longer publish content on our channels, we pledge to continue producing work that mirrors the quality and passion our partners have come to expect from us. Roar Media’s multidisciplinary team remains a cornerstone of our operations. Their expertise and creativity will now be channelled into producing a wide variety of content, tailored to the distinct formats and winning formulas of platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, and more. Our goal is to create narratives that resonate with audiences wherever they are present and engage.

Informing and entertaining a global audience for 10 years

Launched as a visionary and ambitious project to disrupt the digital media industry in South Asia in 2014, our 10-year voyage has been marked by many milestones. We have consistently captured the vibrancy of South Asian culture, lifestyle, and people, engaging a new generation of consumers in the realms of digital news and entertainment. Our passion has shone through the countless stories of hidden heroes and underreported issues, and our balanced commentary on current affairs, which we told with a commitment to accuracy, transparency, and fostering a greater understanding of our region. 

Over the years, Roar Media has not only excelled in editorial operations; we have also partnered with over 250 brands worldwide to create compelling branded content, reaching over 200 million people across the globe. Our clientele includes several UN agencies, the World Bank, USAID, GIZ, Save the Children, The Asia Foundation, and the Market Development Facility, as well as leading corporations such as Unilever, Dialog, Tokyo Cement, and AIA Insurance, and agencies such as GroupM, Dentsu, Ogilvy, and Leo Burnett. 

From media startup to platform services leader

Roar Media was the first company in the Roar Global portfolio, spurring its evolution from startup to a network of successful digital media brands. This transition synergizes seamlessly into Roar Global’s mission as a platform services company: to help businesses accelerate their growth by offering platform expertise coupled with data-driven insights, dedicated support, and innovative solutions.

“Today, Roar Global stands tall, rapidly expanding across seven countries, partnering with global industry leaders, and empowering 5000+ brands. The future holds immense promise, and I couldn't be more excited for what is to come.”
- Mustafa Kassim, Founder/CEO of Roar Global

As we embark on this new chapter, we are fueled by the success of our platform and the relationships we have built over the years. We are deeply grateful for the many learning experiences we have been afforded, the exciting destinations we have been honoured to explore, and the remarkable individuals we have encountered along the way. This transition is not a goodbye; rather, it's a recommitment to exceptionality and innovation in storytelling. We invite you to join us in celebrating this new direction, where great content, produced and amplified strategically, will continue to create real-world impact. It’s been a great run, and we can’t wait to see what new achievements and adventures await us.

Subscribe to the Roar Global Newsletter to stay updated on our latest company announcements and our take on the future of media in the region
More news
No items found.
No items found.
No items found.