This Thai Pongal, our Tamil content platform Roar Tamil marked its first birthday. When we re-launched Roar Tamil in 2019, our intention was to provide well crafted, thoughtful and interesting content to the Tamil-speaking audience, a formula we had successfully trialled with the English, Sinhala, and Bengali languages.
Although manned by a small (but dedicated and passionate team) Roar Tamil has grown exponentially thanks in no small part to content that is a departure from that found elsewhere—it is therefore not a surprise that Roar Tamil has managed to garner a vocal fan base of more than 250,000 followers on Facebook within a short period of time. Our content is appreciated by both the young and old, by people with different interests and appreciations—without them, it would have been impossible for us to get to where we are today.
During this past year, Roar Tamil also successfully experimented with several content formats; text-based videos, infographics, and feature-length videos which went viral both locally and internationally. From Manikkam, a die-hard Sri Lankan fan of South Indian actor M.G. Ramachandran, to talented singer Meghan Dakshini and pianist Soundarie David Rodrigo, we shined the spotlight on people with a passion for their hobbies and craft, creating captivating and inspirational content.
We also launched the Roar Tamil Top Contributor competition, to encourage our readers to share their worldview through our very own Roar Contributor Platform. The contributor platform is our way of providing readers with a chance to share their opinions, and encourage critical debate on the topics that matter. We also understand that you have your own take on interesting, quirky, and overlooked topics, and we’d like to hear more about them.
As Roar Tamil enters its second year, we hope to keep growing, both in quality and reach, with the aim of enriching your life through verified, and valuable content you enjoy consuming.
P.S. We didn’t forget to celebrate Thai Pongal at the office, with traditional Pongal rice (also prepared at the office) along with delicious sweets and savouries!