Roar Global was recently the recipient of a grant from the International Research and Exchanges Board (IREX) through its Media Empowerment for a Democratic Sri Lanka (MEND) programme, which is funded by USAID. The objective of the grant is to provide capacity-building assistance to fledgeling organisations in the media industry in Sri Lanka. With this grant, we receive a full year of professional training from experts in the media and content-creation business, specifically tailored to our needs. What makes this grant even more special, is that it is very generous in scope, allowing all our teams, whether content creation, sales, client servicing, business development or finance to benefit. As can be imagined, we are thrilled to recipients of this grant, and look forward to all we can learn in the coming year.
We have come a long way since our beginnings, and continuously strive to become better at everything we do. In the same vein, we hope this grant would serve as a strong tailwind for our journey forward.
We had to work for the grant, too: there was a gruelling six-month-long interview process, during which our application was reviewed and we were assessed for suitability through multiple rounds of interviews conducted by a team of experts.
Fast forward to today, and we are at the initial stages of the training programme, having met with Singapore-based content strategist Neal Moore—who will function as our lead trainer—when he visited our offices last week to conduct an initial assessment based on our current capabilities and our future plans for growth.
A storyteller with over 20 years experience in TV, publishing, advertising and film across the UK, USA and Asia—where he is currently based—Moore also co-founded Click2View, Singapore’s first dedicated content marketing agency, and has worked with high-profile clients like AIA, Ben & Jerry's, Canon, Cisco, Citibank, Google, HSBC, Panasonic, Singtel & Visa.
He later took on a leadership role at a leading Southeast Asian independent production company. Today, Neal leads his own content strategy and storytelling firm– Moore's Lore Media, sharing his expertise with a multitude of people and businesses around the world.
This opportunity is exciting, and we look forward to working very closely with IREX and its MEND programme, not just to learn but also to apply that learning in ways that impact not just our industry, but the wider community around it. We promise to post periodic updates on our progress, so you are able to come along with us on our journey.